Wellbeing is having comfort, happiness and sufficiency in the health of the body and the mind, and also the health of the environment and society.


In Japan’s Kobe Biomedical Innovation Cluster, we are in pursuit of a high quality and refined colour, using ingredients carefully selected from across the world.


Hue’s individuality is reflected in our professional hair colour, which was made especially to recommend to our salon customers. 

  • Our speciality naturally derived ingredients 

We use our specialty plant-based naturally derived ingredients.

*excluding dyes and alkalis 


  • Free from PPD (p-phenylenediamine)

We use 2,5-Diaminotoluene.


  • Perfume-free  (fashion and silver colour)

Our cream type dye does not use perfumes.


  • Ammonia-free 

We are using monoethanolamine (MEA).


  • Silicone-free

We are using plant-based oils.


  • No animal derived ingredients

We are considerate about the environment and animal welfare. 


  • Cruelty-free

With consideration to animal protection, we do not conduct any experiments which are harmful to animals. 


  • Free from nanomaterials

We do not use inorganic micro-particle substances under 100 nanometers.


  • Paraben-free 

No preservatives are used.

​* Vegan certification
​* HALAL certification
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